series of straight lines, in a variety of colors, will draw
attention.
19. You can buy paste-on dots, stars, smiley faces, and so forth,
from an office supply store. Place these on your envelopes.
20. Instead of buying one first class stamp, buy several stamps
in smaller denominations that add up to the same price. This
catches attention because it looks more expensive.
21. Large mail order companies occasionally place some type of
solid object inside their envelopes. For example, specialty
advertising companies use inexpensive pencils, pens, plastic
pocket calendars, etc. You can also use this idea. For best
results, try to tie the object in to your offer.
22. Tape a penny to your sales letter. Then, in the sales
letter, offer to give your prospective customer a discount -
perhaps $5 or $10 - in exchange for the penny.
23. Use envelopes with windows.
24. With window envelopes, the recipient's address must be inside
the envelope and placed so it shows through the window. Take
advantage of this. Place the address on some type of Cash
Coupon that looks like a check.
25. Use large envelopes, such as 6 1/2 by 9 1/2 inches, or even 9
by 12 inches. This is expensive, but the envelope will be
opened.
26. "The more you tell, the more you sell." Use a large envelope
and include plenty of sales material. This is very effective
with higher price offers.
A few of these methods are a little eccentric, and a few are
more expensive than normal methods, but they will all help to
get your envelopes opened and increase your sales.
We promised you twenty-one methods, and we have actually given
you twenty six! That's because we believe in giving our
customers more than their money's worth. I recommend that you
try this with your own business - you'll find that it pays big
dividends.
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